Skip to main content

Music Masala

Ayushmann Khurrana roped in as Brand Ambassador for Godrej Appliances

By

Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Appliances has onboarded the popular and versatile actor Ayushmann Khurrana as brand ambassador, across its range including Air Conditioners, Refrigerators, Washing Machines, Dishwashers, Microwave Ovens, and Air Coolers amongst others.

Ayushmann Khurrana roped in as Brand Ambassador for Godrej Appliances

The appliances sector is foreseeing a surge in demand in coming months. After two consecutive summers being affected by the pandemic, this is the first summer that is expected to mark a full return to pre-pandemic state. The actor, known for his diverse portrayals and recipient of several awards, including a National Film Award, will feature in a series of campaigns for the brand, starting this April.

Commenting on the decision to rope in a brand ambassador, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce, said, “With rising demand, we wanted to ensure that we also strengthen our brand recall. A careful evaluation led us to Ayushmann Khurrana who shares a lot of synergy in values with the brand. Ayushmann enjoys a high level of popularity & credibility. He is also known for associating with progressive content. We believe this partnership will help us connect with consumers across the spectrum and reinforce our brand philosophy of Soch Ke Banaya Hai. This is also in alignment with the brands vision to become the most preferred Appliances brand in India by 2030 and delivering 100% growth over the next 3 years and 40%+ in FY 23.”

Swati Rathi, Marketing Head – Godrej Appliances, added, “Ayushmann has the unique ability to connect with both younger and older generations. He epitomizes versatility with the multiple hats he dons – singer, actor, poet and with his content, he projects a progressive and innovative spirit which resonates well with Godrej Appliances. Our first campaign featuring Ayushmann will be released shortly and has been crafted keeping in mind his fun personality. Together, we look forward to co – creating communication that will help the brand get even closer to its consumers.”

Speaking on the association, Bollywood star Ayushmann Khurrana shared, “I am delighted to partner with Godrej Appliances, an iconic Indian brand which has stood out for its product quality and customer service garnering love and respect from Indian consumers over the years. It’s a progressive brand, truly committed to the environment – a value I resonate with as well.”

Also Read: Ayushmann Khurrana on the films he would like to do- “I like to pick subjects that unify people”



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://bit.ly/3qJsn93
Labels:

Comments

Post a Comment

Popular posts from this blog

Ajay Devgn, Tabu, Akshaye Khanna starrer Drishyam 2 to have its world television premiere on Colors Cineplex

By
The World Television Premiere of Drishyam 2 co-presented by Kia Motors, co-powered by Cadbury Fuse, special partner Club Mahindra and Parle Smoodh Lassi in association with Ramdev Strong Hing and Acko General Insurance will be held on Saturday, March 25 at 8 pm on Viacom18's movie channel, Colors Cineplex. Produced by Panorama Studios, Viacom18 Studios, and T-Series Films, this highly anticipated sequel to the 2015 hit Drishyam boasts an A-list cast, including the likes of Ajay Devgn, Akshaye Khanna, Tabu, Shriya Saran and others. Directed by Abhishek Pathak, the sequel takes off years after the prequel. Drishyam 2 is packed with suspense, drama, and unexpected twists as it features the Salgaonkar family’s fight for their survival. The edge-of-the-seat thriller traces the turmoil that erupts in the their family after the homicide case opens and wreaks havoc in the lives of its family members living in Goa.  The sequel of the movie captures how far one can go to protect their family...
Post a Comment
Read more

Nora Fatehi turns up the heat with Marjaavaan's new song Ek Toh Kum Zindagani!

By
Nora Fatehi turns up the heat with Marjaavaan's new song Ek Toh Kum Zindagani! Nora Fatehi's sizzling dance moves in chartbusters including 'Dilbar' ( Satyameva Jayate ) and 'Saki Saki' ( Batla House ) among others has made her a household name in a short span of time. The gorgeous actress, who wants to create a niche for herself as a talented actress, has been focusing more on performance-oriented roles, like last seen in Batla House starring John Abraham. Interestingly, one of the major reasons why Nora agreed to do the song 'Ek Toh Kum Zindagani' in Marjaavaan without charging any money is because she feels obliged to filmmaker Nikkhil Advani and producer Bhushan Kumar who offered her the song 'Dilbar' in Satyameva Jayate, considered to be a turning point in her career. Nora has always been grateful and humbled by the opportunity Nikkhil Advani and Bhushan Kumar have given her with both 'Dilbar' and 'Saki Saki' and s...
Post a Comment
Read more

Hilary Duff and Matthew Koma share wedding photos from their private ceremony

By
Disney's Lizzie McGuire star Hilary Duff and her longtime boyfriend Matthew Koma have tied the knot. The couple, this past weekend, had a private ceremony in their background in the presence of their family and friends. The actress shared the first photo from her wedding ceremony and it is beautiful. Hilary Duff captioned it, "This". In the photo, the newly married couple is seen striking a pose next to a classic jeep decorated with flowers and tin cans with 'just married' written on the window. The actress looked gorgeous in a classic white gown whereas Koma looked dapper in a black tux. She shared more boomerang videos from the party. “The wedding was at her house. It was small and low-key. Only family and close friends,” People magazine reported.  “The ceremony started at sunset and they got married inside the house,” the source continues. “When the ceremony was over, guests cheered. The reception was in a white tent in the backyard. Her sister Haylie was v...
Post a Comment
Read more