Skip to main content

Music Masala

Ayushmann Khurrana roped in as Brand Ambassador for Godrej Appliances

Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Appliances has onboarded the popular and versatile actor Ayushmann Khurrana as brand ambassador, across its range including Air Conditioners, Refrigerators, Washing Machines, Dishwashers, Microwave Ovens, and Air Coolers amongst others.

Ayushmann Khurrana roped in as Brand Ambassador for Godrej Appliances

The appliances sector is foreseeing a surge in demand in coming months. After two consecutive summers being affected by the pandemic, this is the first summer that is expected to mark a full return to pre-pandemic state. The actor, known for his diverse portrayals and recipient of several awards, including a National Film Award, will feature in a series of campaigns for the brand, starting this April.

Commenting on the decision to rope in a brand ambassador, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce, said, “With rising demand, we wanted to ensure that we also strengthen our brand recall. A careful evaluation led us to Ayushmann Khurrana who shares a lot of synergy in values with the brand. Ayushmann enjoys a high level of popularity & credibility. He is also known for associating with progressive content. We believe this partnership will help us connect with consumers across the spectrum and reinforce our brand philosophy of Soch Ke Banaya Hai. This is also in alignment with the brands vision to become the most preferred Appliances brand in India by 2030 and delivering 100% growth over the next 3 years and 40%+ in FY 23.”

Swati Rathi, Marketing Head – Godrej Appliances, added, “Ayushmann has the unique ability to connect with both younger and older generations. He epitomizes versatility with the multiple hats he dons – singer, actor, poet and with his content, he projects a progressive and innovative spirit which resonates well with Godrej Appliances. Our first campaign featuring Ayushmann will be released shortly and has been crafted keeping in mind his fun personality. Together, we look forward to co – creating communication that will help the brand get even closer to its consumers.”

Speaking on the association, Bollywood star Ayushmann Khurrana shared, “I am delighted to partner with Godrej Appliances, an iconic Indian brand which has stood out for its product quality and customer service garnering love and respect from Indian consumers over the years. It’s a progressive brand, truly committed to the environment – a value I resonate with as well.”

Also Read: Ayushmann Khurrana on the films he would like to do- “I like to pick subjects that unify people”



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://bit.ly/3qJsn93

Comments

Popular posts from this blog

Ananya Panday shares fond memories from Student Of The Year 2 as she completes one year in the industry

Ananya Panday is celebrating her one year in the film industry. Her debut film Student Of The Year 2 marked one year on May 10. Ananya Panday portrayed the role of Shreya Randhawa in the film which had Tiger Shroff and Tara Sutaria alongside the actress. Taking to her social media, Ananya reminisced her journey that started with Student of the Year 2 today one year back and gave us some BTS moments. She shared, “1 year of SOTY 2 today!! ???? This also marks my first year in the industry ❤️ here are a few of my firsts ???? my 1st screen test, my 1st reading, my 1st director, my 1st co stars, my 1st shot, my 1st dialogue, my 1st song shoot, my 1st stunt (and stunt double ????) and my 1st trailer launch - all leading up to my 1st film ever ❤️❤️❤️." She further wrote, "Forever grateful and blessed to have received so much love from all of you ❤️❤️ thank you @punitdmalhotra @karanjohar @apoorva1972 @dharmamovies @tigerjackieshroff @tarasutaria @adityaseal @dop007 @manishmalhot...

Alia Bhatt says the F word at JIO MAMI Movie Mela while talking about Kareena Kapoor Khan

Alia Bhatt says the F word at JIO MAMI Movie Mela while talking about Kareena Kapoor Khan We earlier told you how beauties Alia Bhatt and Kareena Kapoor Khan recently dropped in at the JIO MAMI Movie Mela 2019 and had a fun conversation with Karan Johar who turned moderator for one of the sessions. Apart from all the interesting revelations that they made, here's a hilarious gaffe from Alia's end that we are going to remember for a while. It so happened that the Bhatt girl was all praises for Kareena. She went on to heap praises on the Veere Di Wedding actor, but it came to an abrupt end after Alia realised she had just blurted out the 'F' word!  “She (Kareena) has genuinely been an inspiration to me. Earlier there was this thing that if an actress gets married, her career slows down a bit but she totally broke that for all of us,” Alia said. This was followed by how amazing Kareena's airport wardrobe really was. “Rocking that track pant with a pout, it’s just f...

Inside Photos: Ileana D'Cruz paints the town red with her Birthday cum Halloween party

Inside Photos: Ileana D'Cruz paints the town red with her Birthday cum Halloween party When your birthday and Halloween fall on the same day, dress up like a Halloween party and blow the candle! Ileana D'Cruz clubbed the two like a boss and we saw her celebrating her 33rd birthday with her girl pals. It certainly looked like she had a fun-filled night. The pictures are proof enough. For the night, the actor picked a black dress and a silver coat to go with it. Her girlfriends were in the Halloween mode too, and black ruled the night. Check out the photos below. While she herself hasn't opened up about it, Ileana has reportedly split with boyfriend Andrew Kneebone, and her frequent social media PDA isn't a thing anymore. However, she seems to have immersed self-love instead, since we keep coming across her amazing travel pictures. Much excited about ringing in the 33rd spring, she shared a photo of herself in a bikini soaking in the sun, a day prior to her birthd...