Skip to main content

Music Masala

Alia Bhatt dons the entrepreneur’s hat, launches kids-wear brand called Ed-a-mamma

By

Alia Bhatt recently took to her Instagram to announce that she has launched a kids-wear brand called Ed-a-mamma. The actress had been working on a venture of her own for quite some time now and the launch has surely left her ecstatic. The clothing will range for the age groups of 2-14 years and currently has a section on FirstCry. The pricing is pretty reasonable beginning at Rs. 350 and Alia’s Ed-a-mamma is expected to have its own section on e-commerce websites like Amazon and Flipkart by next year.

Alia Bhatt dons the entrepreneur’s hat, launches kids-wear brand called Ed-a-mamma

Alia Bhatt already has investments in StyleCracker but Ed-a-mamma happens to be fully funded by the actress and is currently functioning on a small-scale basis. Talking about the brand to another news portal, she said that she wanted to do something for the environment and so they have used organic cotton and non-plastic buttons for the range. Putting ‘reduce-reuse-recycle’ to use, they use the leftover dress materials to make hair ties and bows. Every package will come with a ‘Seed ball’ that will have live seeds in it and will encourage the kids to plant trees.

Nearly 70% of the stock of Ed-a-mamma has already been sold out since it was launched 6 weeks ago and Alia took to her Instagram today to share a few promotional pictures for the brand, take a look at them.

Also Read: Alia Bhatt enjoys Karan Johar’s book The Big Thoughts of Little Luv before heading for shoot



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://bit.ly/3nSK4ig
Labels:

Comments

Post a Comment

Popular posts from this blog

Ananya Panday shares fond memories from Student Of The Year 2 as she completes one year in the industry

By
Ananya Panday is celebrating her one year in the film industry. Her debut film Student Of The Year 2 marked one year on May 10. Ananya Panday portrayed the role of Shreya Randhawa in the film which had Tiger Shroff and Tara Sutaria alongside the actress. Taking to her social media, Ananya reminisced her journey that started with Student of the Year 2 today one year back and gave us some BTS moments. She shared, “1 year of SOTY 2 today!! ???? This also marks my first year in the industry ❤️ here are a few of my firsts ???? my 1st screen test, my 1st reading, my 1st director, my 1st co stars, my 1st shot, my 1st dialogue, my 1st song shoot, my 1st stunt (and stunt double ????) and my 1st trailer launch - all leading up to my 1st film ever ❤️❤️❤️." She further wrote, "Forever grateful and blessed to have received so much love from all of you ❤️❤️ thank you @punitdmalhotra @karanjohar @apoorva1972 @dharmamovies @tigerjackieshroff @tarasutaria @adityaseal @dop007 @manishmalhot
Post a Comment
Read more

Alia Bhatt says the F word at JIO MAMI Movie Mela while talking about Kareena Kapoor Khan

By
Alia Bhatt says the F word at JIO MAMI Movie Mela while talking about Kareena Kapoor Khan We earlier told you how beauties Alia Bhatt and Kareena Kapoor Khan recently dropped in at the JIO MAMI Movie Mela 2019 and had a fun conversation with Karan Johar who turned moderator for one of the sessions. Apart from all the interesting revelations that they made, here's a hilarious gaffe from Alia's end that we are going to remember for a while. It so happened that the Bhatt girl was all praises for Kareena. She went on to heap praises on the Veere Di Wedding actor, but it came to an abrupt end after Alia realised she had just blurted out the 'F' word!  “She (Kareena) has genuinely been an inspiration to me. Earlier there was this thing that if an actress gets married, her career slows down a bit but she totally broke that for all of us,” Alia said. This was followed by how amazing Kareena's airport wardrobe really was. “Rocking that track pant with a pout, it’s just f
Post a Comment
Read more

Inside Photos: Ileana D'Cruz paints the town red with her Birthday cum Halloween party

By
Inside Photos: Ileana D'Cruz paints the town red with her Birthday cum Halloween party When your birthday and Halloween fall on the same day, dress up like a Halloween party and blow the candle! Ileana D'Cruz clubbed the two like a boss and we saw her celebrating her 33rd birthday with her girl pals. It certainly looked like she had a fun-filled night. The pictures are proof enough. For the night, the actor picked a black dress and a silver coat to go with it. Her girlfriends were in the Halloween mode too, and black ruled the night. Check out the photos below. While she herself hasn't opened up about it, Ileana has reportedly split with boyfriend Andrew Kneebone, and her frequent social media PDA isn't a thing anymore. However, she seems to have immersed self-love instead, since we keep coming across her amazing travel pictures. Much excited about ringing in the 33rd spring, she shared a photo of herself in a bikini soaking in the sun, a day prior to her birthd
Post a Comment
Read more