Skip to main content

Music Masala

Ananya Panday shoots for India’s first brand campaign at home with ONLY!

In these unique times, European denim brand ONLY in collaboration with Cosmopolitan India, innovates to present the retail world’s first campaign with brand ambassador Ananya Panday, shot entirely at home! With ONLY at Home, ONLY captures the canvas of Ananya’s lockdown diaries, encouraging girls to experience these unprecedented times with joy and creativity, while most importantly embracing oneself. Even as the world limps back to normalcy, self-love and self-care will not go out of style.

Ananya Panday shoots for India’s first brand campaign at home with ONLY!

The campaign attempts to portray the new reality of the world, through the lens of the brand ambassador. ONLY at Home encourages consumers to wade through this season with a smile and unswerving hope, while continually moving forward.

Speaking on the innovation, Vineet Gautam, CEO & Country Head, BESTSELLER India, said, “Our ONLY girl Ananya is edgy with a signature style, just like our brand and we wanted to showcase that! We’re adjusting to current times but shooting a brand campaign at home is creativity and adaptability at its peak. We’re emboldened and filled with hope for the future. We will set more trends, bring in more innovation and continue to forge an inimitable bond with our customers.”

Ananya Panday shoots for India’s first brand campaign at home with ONLY!

Ananya Panday shoots for India’s first brand campaign at home with ONLY!

Ananya Panday shoots for India’s first brand campaign at home with ONLY!

Ecstatic Ananya Panday says “ONLY came up with such a cool concept! A photo shoot, from home and with the best in the business directing us virtually. It was a completely different process but one that I thoroughly enjoyed! I’m excited to see the response it gets.”

Sharing her experience, Nandini Bhalla – Editor, Cosmopolitan India says, “We love associating with brands that resonate our vibe. ONLY is fun and energetic and this was a campaign woven together in creative heaven! We’re glad we could create something so iconic with the perfect muse!”

Also Read: Suhana Khan turns 20 and her best friend, Ananya Panday misses her too much!



from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://bit.ly/2XJRnO7

Comments

Popular posts from this blog

Ananya Panday shares fond memories from Student Of The Year 2 as she completes one year in the industry

Ananya Panday is celebrating her one year in the film industry. Her debut film Student Of The Year 2 marked one year on May 10. Ananya Panday portrayed the role of Shreya Randhawa in the film which had Tiger Shroff and Tara Sutaria alongside the actress. Taking to her social media, Ananya reminisced her journey that started with Student of the Year 2 today one year back and gave us some BTS moments. She shared, “1 year of SOTY 2 today!! ???? This also marks my first year in the industry ❤️ here are a few of my firsts ???? my 1st screen test, my 1st reading, my 1st director, my 1st co stars, my 1st shot, my 1st dialogue, my 1st song shoot, my 1st stunt (and stunt double ????) and my 1st trailer launch - all leading up to my 1st film ever ❤️❤️❤️." She further wrote, "Forever grateful and blessed to have received so much love from all of you ❤️❤️ thank you @punitdmalhotra @karanjohar @apoorva1972 @dharmamovies @tigerjackieshroff @tarasutaria @adityaseal @dop007 @manishmalhot...

Alia Bhatt says the F word at JIO MAMI Movie Mela while talking about Kareena Kapoor Khan

Alia Bhatt says the F word at JIO MAMI Movie Mela while talking about Kareena Kapoor Khan We earlier told you how beauties Alia Bhatt and Kareena Kapoor Khan recently dropped in at the JIO MAMI Movie Mela 2019 and had a fun conversation with Karan Johar who turned moderator for one of the sessions. Apart from all the interesting revelations that they made, here's a hilarious gaffe from Alia's end that we are going to remember for a while. It so happened that the Bhatt girl was all praises for Kareena. She went on to heap praises on the Veere Di Wedding actor, but it came to an abrupt end after Alia realised she had just blurted out the 'F' word!  “She (Kareena) has genuinely been an inspiration to me. Earlier there was this thing that if an actress gets married, her career slows down a bit but she totally broke that for all of us,” Alia said. This was followed by how amazing Kareena's airport wardrobe really was. “Rocking that track pant with a pout, it’s just f...

Inside Photos: Ileana D'Cruz paints the town red with her Birthday cum Halloween party

Inside Photos: Ileana D'Cruz paints the town red with her Birthday cum Halloween party When your birthday and Halloween fall on the same day, dress up like a Halloween party and blow the candle! Ileana D'Cruz clubbed the two like a boss and we saw her celebrating her 33rd birthday with her girl pals. It certainly looked like she had a fun-filled night. The pictures are proof enough. For the night, the actor picked a black dress and a silver coat to go with it. Her girlfriends were in the Halloween mode too, and black ruled the night. Check out the photos below. While she herself hasn't opened up about it, Ileana has reportedly split with boyfriend Andrew Kneebone, and her frequent social media PDA isn't a thing anymore. However, she seems to have immersed self-love instead, since we keep coming across her amazing travel pictures. Much excited about ringing in the 33rd spring, she shared a photo of herself in a bikini soaking in the sun, a day prior to her birthd...